While providing primarily headless applications, Digital Turbine did provide the on device setup application, “App Recommendations” functioning within a number of our customers existing applications. Highlighting the power of UX a simple change to the manner of App selection increased the overall download rate (a core KPI) by nearly 200% alone. The effort to create a data driven product experimentation environment lead to a further improvement, culminating in a combined 400% increase in revenue over 6 months.
Our other product work internally focused on hardening the service. Through a focused effort we were able to identify and recover nearly 20% of annual revenue which was lost due to technical leakage.
Through this effort we improved our overall Business Intelligence platform capabilities to lower the time to access actionable intelligence from weeks to hours.